Sales Influence Moment #85 – Why You Need to Quantify the Value of the Sales Saving

by Victor Antonio

Whether you’re selling technology products or off the shelf consumer products, emphasizing the savings value for a client helps you sell them more in the long run.  In this video you’ll find an example of what could happen if you don’t quantify the value of what you’re saving the client.


Sales Influence Moment #71 – The Unique Value Creation Formula for Your Marketing Strategy

by Victor Antonio

In selling, you can create value or you can create unique value. In this video I lay out a simple formula for differentiating between value and unique value.  Let me know what you think!

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