Sales Training Video #87 – Include Low Tier Sales Products to Protect Against Competition

by Victor Antonio

Not having a lower tiered (priced) product in your sales product portfolio will leave you open to competition coming in and selling at a lower level.  Once inside, the competition will then start moving up the sales product chain and begin selling your customer products that directly compete with your product; forcing you to deliver price concessions.


Sales Influence Moment #55: Selling by Understanding Buying Modes

by Victor Antonio

Sales Training Influence Moment #55 describes two types of buyers: Gradually frustrated and Triggered. Some buyers are frustrated and eventually get to a point where they have to buy. Others are ‘triggered’ by some event. In this sales training video, I highlight the differences and what sales strategies you can use to sell more effectively; whether it’s a B2B sale or a B2C sale.