Guest Video: Customers Want the Best Value Not the Best Price


by Victor Antonio

I was introduced to this video, featuring Paul Hunt, via my “Pricing and Strategy” Group on LinkedIn and thought it was worth sharing for three (3) reasons:

1. The speaker’s message is VALID in today’s market

2. The delivery method he uses to ILLUSTRATE his point is unique

3. Listen to how he ties it down at the end with a strong CONCLUSION, “It’s all about differentiation that is meaningful to the customer.”

The genius of this video clip lies in its simplicity to convey a complex concept (i.e., relative value and differentiation) using a simple visual!  Well done!

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