Sales Influence Moment #70 – Don’t Compete to be the Best, Compete to be Unique


by Victor Antonio, Sales Buy•ologist

Competing to be unique, and not just the best. In this video I’ll highlight why it’s not wise to compete to be the best, but why it’s better to compete to be unique.  You’ll also be (re)introduced to the phrase “ competitive convergence “; a phrase made popular by business strategist Michael Porter in the 1980s.

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