Sales Influence Moment #67 – 3 Reasons Clients Don’t Buy From You


by Victor Antonio, Sales Buy•ologist

To sell your product or service you have to jump over three hurdles in order to close the sales. The first hurdle is getting the client to become aware of a NEED they have but have failed to notice.

The second is to create a sense of URGENCY (i.e., reasons why they need to act immediately) by showing them how they can Increase their revenue, reduce their cost or grow their market share.

The last hurdle is getting them to TRUST you or your company in being able to deliver on those promises of change.

In my sales training course I teach that we need to jump over those three hurdles in order to be able to close the sale no matter what your selling.

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