Sales Influence Moment #66 – Start With Why and Sell More

by Victor Antonio, Sales Buy•ologist

Simon Sinek wrote a great book called Start With Why. The premise of the book is that we often know WHAT we do and HOW we do it, but few of us (and companies) stop to really analyze WHY we do what we do. In this Sales Influence training moment I attempt to tie Sinek’s WHY with WHY we sell.

Having a positive mental attitude can be more easily sustained if you understand the WHY in what you’re doing. In selling, clients and customers need to feel your WHY, your purpose and how it impacts their ability to generate revenue, reduce cost or gain marketshare.



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