Sales Influence Moment #63 – Feature & Benefits are Dead; It’s about Sales Advantages


by Victor Antonio, Sales Buy·ologist

It’s not always about features and benefits; that’s old school sales thinking. ¬†Here’s a new model, a new mode of thinking when it comes to selling the value of your product or service.

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3 Responses

  1. Victor, U Da Man. UR video’s are great. Tks Scottie @ LTF.

  2. […] or reduce costs, or give him a greater market share. For inspiration, watch Antonio’s video Features And Benefits Are Dead; It’s About Sales Advantages. (Take a moment to watch all of the “Sales Influence Moment” videos on his […]

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