Sales Influence Moment #62: Social Proof : Testimonials, Case Studies or Videos


by Victor Antonio, Sales Buy·ologist

Social Proof : Testimonials, Case Studies or Videos. In this video Sales Training expert and keynote speaker Victor Antonio talks about the different types of social proofs or persuasion tools you can use to convince a client. People are more convinced when the see other testimonials from other clients, especially those that are similar to their own needs or industry and are recorded on video. In this video, Victor Antonio discusses the advantages and disadvantages of all three types of social proof.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: