Sales Influence Moment #53 – How Price and Brand Influence our Decision Making Heuristics

by Victor Antonio

Sales Influence Moment #52 – How Heuristics are used as Shortcuts to Decision Making

by Victor Antonio

Our brain is pre-programmed with ‘shortcuts’ in thinking that drive and influence not only our behavior, but our client’s behavior as well.  If you can understand how these shortcuts to thinking work, you should be able to position your product or service effectively.  Here’s what I mean: