If Your Price is Too High…Frustrate Them!


Here are two sales equations to keep in mind next time you’re selling to someone and they say, “Your price is too high!”

Low Frustration = High Price Sensitivity
High Frustration = Low Price Sensitivity

If a person isn’t frustrated with their current situation, then the need to change (i.e., motivation) is small. And since the frustration is small, any price you present will be viewed as too much since there isn’t a real need for what you’re selling.

On the other hand, if the person is frustrated with their current situation, then they’ll be motivated to find a solution to remedy the situation. This means that price becomes less of an issue. And, If the frustration is great enough, price may not even be a consideration. A hyper-frustrated client may want the solution no matter the cost.

General conclusion: Find highly frustrated people to sell to

.

Problem: What if they’re not frustrated, what then? Uhhhh, frustrate them! How? Good question! In my upcoming book, I’ll explain just how you do it!

I know…it’s sooooo wrong to leave you hanging like this 🙂

Victor Antonio, Sales Influence
http://www.VictorAntonio.com

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