Sales Influence Moment #6 – Price Influence on Buyer Behavior (Consumer Choice)


A study done by folks at Stanford and the California Institute of Technology set out to understand the influence of price on the buyer’s perception of a product. In other words, they wanted to find out if price effect how a person responded, positively or negatively, to a product. This wine tasting test highlights what are known as ‘heuristics’ or rules-of-thumb.

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2 Responses

  1. having difficulties victor mate watching your vids maybe its my broadband. thanks

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